Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

Many brand and digital marketers are poorly confusing influencer marketing with earned media. Some of these marketers may be making innocent mistakes. However, some very well know the difference but are pretending that they don't. As a result they are negatively impacting their brand perception and damaging relationships with the people who they claim they want to embrace and invite closer to their brand.  Yes, this is the elephant in the room for many brand marketers and the influencers, thought leaders and people who they are reaching out to begging for tweets, likes, free blog posts or even days spent at an event on behalf of the brand with zero compensation. The brands make themselves foolishly believe they don't need to compensate the influencer for their time since they are bucketing the engagement into "earned media."  Let me put this very simply for you. If you are paying for travel, accommodations, fancy dinners and entertainment it is not earned media.  Earned media is media that you earn. It's not