Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

When I ask business leaders, owners and digital marketers who is their ideal client or target market I often get the response similar to "anyone between the ages of 35-65 who has problem A, B or C." What does this translate to in real business results? Nothing, nada, zip ROI. Having a business that is focused on selling to everyone and their mother, grandmother, kids, dog and cat is a recipe for failure. The world is filled with generalists who can sell you whatever you want if you simply pay the $99 and you too can become rich and super duper famous. We all know the tricks, the lies, the spam that many marketers throw at us. The media is everywhere. Heck, as we have discussed in past blog posts and Social Zoom Factor podcasts, you and me are also the media. We now live smack dab in the middle of the Inspiration Age where inspiring and connecting with your target audience and ideal customer in a human way is a requirement, not an option. Tell me, how can you connect with your ideal customer at a human level i