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Synopsis

Social media is changing the game for events and conferences. It seems like just yesterday conversations were limited to the stage, break out sessions and show floors. Now event organizers have the opportunity to almost immediately ignite community, inspire, delight and entertain audiences like never before. You are serving an audience of audiences. Event conversations are now happening on every flavor of social network from Twitter, Facebook, Instagram, to Snapchat. Attendees are live streaming what they see, hear and experience via live streaming on their mobile devices. They are using mobile apps such as Periscope, Meerkat to give their audience a real-time behind the scenes and front row view into exactly what they are experiencing. If you are a marketing or business leader planning an event in this ever changing social landscape, you better understand the social and digital landscape of today. There are tremendous opportunities to build community and increase overall business results and ROI if you integ