Social Media Zoom Factor With Pam Moore | Social Media Marketing | Branding |business | Entrepreneur | Business | Digital Mar

One of the most foundational elements in creating a social and digital marketing platform is building a platform that works when you are not working. Unfortunately too many marketers think they need to be the loudest brand on the social web to get attention. They focus on quantity versus quality. The truth is you want your audience to discover and find you in a natural and easy way. A goal for smart marketers should be to build a platform that helps you achieve defined and measurable business and marketing goals in the most efficient way and with the highest ROI possible. The platform should be constantly increasing brand awareness, inspiring people to connect with the brand, generating leads and even sales without the marketing and social media teams having to sit at the keyboard all day spamming links. The goal is not to spam the digital and social web with massive quantities of the same content every other brand in your industry is publishing, or to win the award for sending the most tweets on a daily basi