Bottled In China

If you’re in the industry, you’re well aware that fine wine isn’t just about drinking—it’s a global asset class worth billions. But for a long time, trading this luxury was shrouded in mystery, plagued by inefficiencies. Enter Liv-ex, the game-changing platform that transformed fine wine into a modern, data-driven market. How did this revolution come to be, and what does the future hold for wine trading?In this episode, we’re joined by James Miles, the CEO and co-founder of Liv-ex. As the Chairman of Liv-ex and a director at the Wine and Spirit Trade Association (WSTA), James brings a wealth of knowledge and insight from his extensive background in investment banking and his journey in founding Liv-ex in 2000.Liv-ex serves wine businesses worldwide, providing them with the tools to understand market trends, access real-time pricing, and discover trading opportunities.Join us as James unpacks the fascinating story behind Liv-ex, shares his perspective on wine as an asset class, discusses the rising interest of