Adexchanger
Why Media Quality Should Be The Center Of Attention
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:47:49
- More information
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Synopsis
Online advertising’s privacy problem isn’t just about bad actors – it’s about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.