Biz Women Rock! With Katie Krimitsos

How do you build a brand of products by telling the story first? Listen to our Interview with Kitt Shapiro, Founder of Simply Eartha to find out! Kitt Shapiro is the daughter of the famous Hollywood actress and singer, Eartha Kitt. You may best know Eartha from her role as Cat Woman in the Batman TV series, the original singer of the song Santa Baby, which was specifically written for her, and the voice of Yzma in The Emperor's New Groove, amongst MANY other accomplishments. She was an amazing, down-to-earth woman who truly loved the power of words. Kitt began her company, which takes her mother's "Kitt-isms" and places them beautifully on accessories like bracelets, candles and pillows. Kitt has done a brilliant job of building her business by telling the STORY of her mother and what the sayings mean so that clients can truly connect with her products. In this inspiring interview, Kitt tells a gorgeous story about her mother and the story of her growing business. Listen at http://www.BizWomenRock.com/46