Biz Women Rock! With Katie Krimitsos

LIVE COACHING: Creating an Effective Marketing Plan with Heather Robertson-Devine of Books Del Sur   I've had the privilege of coaching and strategizing with Heather Robertson-Devine for months now.  She is incredible and owns Books Del Sur, a company that imports authentic Spanish children's books into the US and makes them available to dual language classrooms all throughout the country.  As a whole, what makes her business so unique is the fact that these books are not just "Little Red Riding Hood" translated into Spanish, but books that are created and written in Spanish-speaking countries and then made available in Elementary school classrooms here in the US so kids can learn authentic Spanish stories.   During this LIVE COACHING session, Heather and I are diving deep into creating a powerful and practical marketing strategy for her ANTI-PRINCESSA series...3 books that each feature a powerful Latin woman - Frida Khalo, Violeta Parra and Juana Azurduy.  She's realized that these particular books have appe