Podcast Talent Coach

Episode 071 – Occasionally Great Podcast   How do you create a show that people remember? My theory is simple. If you want word-of-mouth do things worth talking about.   That particular phrase is one I learned from Seth Godin. However, I learned that theory years and years ago.   Learning From Radio When I started in radio 25 years ago, my goal was to make every break a home run. Creating a show that creates buzz appears to be a daunting task.   A typical radio show is four hours. With an average of four talk breaks or bits an hour, a daily show would include sixteen bits a show. At three minutes a bit for a morning show, we talking about 48 minutes of material. That would roughly equal to an average podcast.   After a few years in radio, I realized that creating sixteen different pieces of content that are stellar and buzz-worthy is nearly impossible on a regular basis. It is also unnecessary. Your listener will not remember all sixteen things you do on the show this week.   People remember one big thing. Cr