Podcast Talent Coach

THE IMPORTANT TRUST INGREDIENT – Episode 072 You and I have often discussed the ingredients necessary to create powerful business relationships. People do business with those they know, like and trust. How do we create that important trust ingredient? In order to develop trust, we need to build consistent structure with our podcasts. Structure is necessary to build consistency and trust with your fans. The audience expects specific elements each time they listen to your show. They expect your style to be consistent. Your audience expects the host to be the same for each show. You must deliver to that expectation to build trust with your fans. This trust is where podcast monetization begins.   TRUST DESTROYED In a matter of one meal, lack of consistency destroyed my trust in one of my favorite restaurants. My family and I went out to a steakhouse for a family meal. This was a restaurant that we visited frequently. In middle America, steak is a frequent meal. At this particular restaurant, my favorite steak is