Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

What does it take to start a billion-dollar company during a financial crisis? In this Bite-sized Screw It Just DO It episode, I sit down with Oscar Höglund, co-founder and CEO of Epidemic Sound, to hear how he turned a broken music licensing industry into a global platform used by millions of creators. Oscar shares how he and his co-founders launched Epidemic Sound in 2008 at the height of the recession, why they decided to rewrite the rules of music licensing, and how their vision to “soundtrack the internet” fuelled their growth. His story is a powerful lesson in resilience, timing, and taking risks when others hold back.Key Takeaways:Why starting in a recession can be an advantage for bold entrepreneurs.How Epidemic Sound spotted a broken system and built a solution creators needed.The importance of unrestricted music licensing for the creator economy.Why conviction in your mission matters more than playing by old industry rules.