Future Hindsight

Brian Miller is the Executive Director of Nonprofit VOTE, an organization that partners with other nonprofits to integrate voter engagement into their ongoing activities. We discuss the importance of promoting voter registration to achieve full representation in excluded communities, and the benefits of a non-partisan, in person approach to do so. Nonvoting feedback loop The main reason people don’t vote is that nobody has reached out to them and asked them to vote. Furthermore, most non-voters are not affiliated with either party. Anyone with a history of voting is more likely to be contacted by campaigns, increasing the odds that this person will vote. If a person does not normally vote, campaigns are unlikely to reach out, which in turn reinforces the non-voting habit. Asking to register and to vote Many studies show that face-to-face engagement is one of the most effective ways to get people to show up at the polls. Making eye contact and asking someone to register and to vote because his or her opinion