Marketing School | Digital Marketing | Online Marketing

AI Is Making You Dumber (study)

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Synopsis

In this episode, Neil and Eric tackle whether AI is making us dumber and what that means for the next generation of marketers. They discuss falling literacy and math scores, why kids need strong critical thinking before using AI, and how agentic workflows change marketing team structures. You’ll hear practical insights on balancing AI and human creativity, plus why real traction and case studies still win clients in an AI-driven world. Timestamps (00:00) Is AI making us dumber? (01:00) Reading and math scores in decline (03:00) Building intelligence before using AI (07:00) Agentic workflows and marketing headcount (10:00) Real-world ROI: case studies, tools, and team balance