Marketing School | Digital Marketing | Online Marketing

In this episode, Eric and Neil discuss proven B2B attribution strategies, highlighting why the obsession with perfect multi-touch tracking misses the bigger picture. They explain the benefits of blended CAC, layering conversion pixels, UTM tracking, and the value (and limits) of “How did you hear about us” forms. Also covered are surprising traffic insights around ChatGPT referrals, lessons from HubSpot Inbound 2024, and why simplifying talks beats technical deep-dives. Finally, they reflect on wealth, personal fulfillment, and how the definition of luxury shifts as your career evolves. TIMESTAMPS (00:00) Realities of B2B marketing attribution (05:00) Is ChatGPT a real traffic driver or hype? (10:00) HubSpot event lessons: simplification beats technical depth (15:00) The shifting meaning of luxury and wealth for entrepreneurs (20:00) Why money matters, but relationships matter more