The Robin Hallsten Experience

In this episode, Wouter Teunissen sits down with Nicolas Sharp to talk about his bold mission to reinvent how companies fundamentally operate. CRMs have been around for years—bloated, slow, and not built for makers. Nick saw the pain firsthand.After working in VC and starting a vertical CRM , he knew the tools meant to drive growth were actually slowing teams down. Most people tolerated them out of necessity, not love.Instead of accepting that status quo, Nick went back to first principles.   What if a CRM wasn’t just a database but a living system—fast, flexible, and designed like the best consumer apps?   What if teams could collaborate in real time, building workflows as easily as spreadsheets, but with the power of a true system of record?With that vision, he founded Attio. It wasn’t an easy sell. Reinventing a category dominated by billion-dollar incumbents meant years of skeptical investors and complex engineering problems.Today, Attio has raised over $116 Million and is proving that the CRM doesn’t h