Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Why CMOs are RIPPING UP Their Marketing Strategies

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Synopsis

I tried recording this as an audio podcast, but it didn't really do the topic justice.I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/rippingThe marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking marketers.While traditional SEO still matters, AI search tools are fundamentally changing how high-value customers discover and choose products. HubSpot's CEO recently called the traffic pattern changes from Google's AI Overviews a "traffic apocalypse."For businesses targeting huge growth goals in 2026, mastering AI Search Optimisation isn't just smart — it's becoming essential for survival.In this episode, I cover:Why we're seeing a "two-tier development" among CMOs — and which group is