Marketing School | Digital Marketing | Online Marketing

Marketing Agencies Are Feeling an Artificial Uptick in Business

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Synopsis

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/  Want to recruit great marketers? Find them here:  https://marketingschool.io/hire  Agencies are struggling—and it’s creating smart M&A opportunities. In this episode we talk through real-world agency deal math (B2B + B2C cross-sell, community leverage, video/creative capability, and AI-driven margin lift), why asset purchases beat stock deals, and the contract pitfalls to watch. We also unpack why many shops are seeing an “artificial uptick” (older stalled deals finally signing vs. true net-new growth), hiring bottlenecks, and how fixing operations changes outcomes regardless of the macro economy. Plus, brand-safety lessons from a social post that triggered review-bombing, winning-by-inches lessons from Roger Federer and Novak Djokovic, Jerry Jones’ unconventional Dallas Cowboys marketing playbook, and the emerging SEO surge for LinkedIn posts (a Reddit/Quora-style trend) as ChatGPT referral traffic drops. Key takeaways