Influencer Entrepreneurs With Jenny Melrose

Are you frustrated by creating endless content across multiple platforms with little to show for it in actual sales? You might be suffering from what I call "spaghetti marketing" – throwing content at every wall and hoping something sticks. This approach rarely works, and understanding why can transform your business results.In this episode, I break down the three critical reasons why marketing messages fail to convert. Many entrepreneurs spread themselves too thin across platforms where their audience isn't making purchasing decisions, chase trends that don't connect to their products, or confuse potential customers by trying to solve too many problems simultaneously. The result? A confused audience, wasted time, and inevitable burnout.The solution lies in creating clarity. I walk you through how to define your core message, establish content pillars that directly connect to your offerings, and focus your efforts on platforms that actually convert for your specific audience. You'll l