Albuquerque Business Podcast

What if everything you've been taught about self-discipline is backwards? In this transformative episode, we sit down with Jay Heinrichs, New York Times bestselling author of "Thank You for Arguing" and "Aristotle's Guide to Self-Persuasion," to uncover the ancient art that makes willpower obsolete. Jay shares his remarkable journey from debilitating hip pain and depression to running his age up a 2,800-foot mountain in under 58 minutes—not through brute force, but through Aristotle's revolutionary technique of self-persuasion. Discover how to treat your soul as an internal audience you need to convince, not overpower. We explore the psychology behind cognitive dissonance, the power of "kairos" moments when chaos becomes opportunity, and why ancient Greek warrior chants can rewire your brain for success. Key Topics: The "Soul vs Daily Self" concept that changes everything Why cognitive dissonance is your secret weapon for growth The Three C's framework: Caring, Craft, and Cause How to set "impossible" goals