Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

When I sat down with Mike McDerment, founder of FreshBooks, his story reminded me why narrowing focus is often the smartest path to growth. In this Bite-sized episode, you’ll hear how Mike turned a small design problem into a billion-dollar company by obsessing over one specific customer segment.Mike shares how he resisted the temptation to serve everyone, instead targeting only web designers for seven years. That focus built a loyal base and drove word-of-mouth growth far beyond the niche. He talks about bootstrapping from his parents’ basement, raising small angel rounds, and running lean until the first big $30m investment a decade later.If you’re stuck wondering how to get your business moving, this conversation is a blueprint: start small, serve one customer type brilliantly, and let focus fuel scale.Key Takeaways:Identify one clear customer and understand their pain better than they do.Avoid the trap of believing “everyone” is your customer. Focus creates growth.Bootstrapping forces discipline and build