Selling The Couch With Melvin Varghese, Ph.d. | Weekly Conversations To Build And Grow Your Counseling Private Practice

Today’s solo episode is the second of a three-part series we call The Therapist’s Path to a Successful Online Course. Today’s focus is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses. I’m bringing full transparency to today’s topic as I share what I’ve learned through my years of experience with online courses. You’ll Learn:The guilt loop running in my head (“I became a therapist to help people, not to sell things.”)Mindset shift that made it all make sense to meEthical selling: a path to transformation with deep care and clarity3 sales mistakes therapists make—and what to do instead:Thinking “sales equals sleazing”Think of aligned sales as clear communication with a gentle and generous invitation.Avoiding the “ask” entirelyIf someone is clearly interested, don’t make them guess how to work with you. Give them a clear call-to-action.Not believing in the value of your courseYour confiden