Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Richard Reed, co-founder of Innocent Drinks, who sold the smoothie brand to Coca-Cola for over $500 million. Richard shares how Innocent started as three friends selling smoothies at festivals and grew into Europe’s leading healthy drinks company without a master plan or exit strategy. He explains why mission and friendship mattered more than chasing returns, how resilience carried them through setbacks like 2008, and why Jam Jar Investments was launched just 48 hours after selling Innocent to support the next wave of UK founders. This episode is a direct look at scaling a brand, surviving challenges, and giving back to the startup ecosystem.Key Takeaways:Growth often comes without a master plan—execution matters more than theoryMission-driven businesses outlast founder-driven onesResilience is key, even when setbacks wipe out years of progressFriendship and shared values can sustain a founding team for the long haulSupporting othe