Word Of Mom Radio

Why Your Brand Looks Entry-Level (And It's Costing You Everything)You've built a successful seven or eight-figure practice with premium expertise and outcomes, but premium clients keep choosing your competitors. In this episode, digital marketing strategist Sophie Zollmann reveals why sophisticated practices lose high-value clients due to entry-level marketing presentation.Despite delivering exceptional results, many independent healthcare providers, attorneys, and financial advisors unknowingly send mixed signals through outdated websites, generic messaging, and inconsistent branding. While their expertise evolved into something sophisticated, their marketing remained stuck in startup mode.Sophie explores the psychology of how premium clients evaluate service providers, the critical timing differences that separate successful practices from struggling ones, and why doing more marketing often creates worse results for high-end practices. The solution isn't working harder or spending more - it's strategic prec