Ad Age Marketer's Brief
Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:22:57
- More information
Informações:
Synopsis
Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.
