Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

In this episode of Screw It Just DO It, I speak with Maxine Laceby, founder of Absolute Collagen. Maxine launched the business at 50 from her kitchen table after raising her two daughters, turning a simple idea for bone broth into one of the UK’s fastest-growing beauty supplement brands now valued at over £50 million. She shares how her journey was never about chasing investor returns but about doing things properly, respecting her team, and staying true to her values. We discuss her screw it just do it moment, the role her family has played in the business, and why she believes authenticity and empowerment should always guide brand messaging.Key Takeaways:It’s never too late to start a businessAuthenticity creates customer loyalty and long-term growthFamily-run businesses need mutual respect for strengths and weaknessesInvestment should be about finding the right partners, not just the moneyEmpowering customers matters more than exploiting insecurities