Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Lord Karan Bilimoria, founder of Cobra Beer, as he shares the story of how he built one of the world’s most recognisable beer brands from scratch. He launched during a recession, with no credibility, no resources, and fierce competition from global giants. What he did have was resilience, determination, and the ability to turn obstacles into opportunities. From selling only big bottles of Cobra in Indian restaurants to expanding across 40 countries, Lord Bilimoria explains the lessons every founder needs to hear about starting, scaling, and sticking with it when others would give up.Key Takeaways:How to start and scale during tough economic conditionsThe role of customer feedback in building credibility and confidenceWhy resilience and guts are essential traits for foundersTurning early obstacles into long-term opportunitiesThe importance of perseverance when building a global brand