Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge.With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message for marketers should be clear. Yet a pervasive myth persists: "AI Optimisation is just SEO. Nothing has changed."This couldn't be further from the truth — and the evidence is indisputable.For businesses targeting decision-makers who increasingly rely on AI tools for research and purchasing decisions, understanding these critical differences isn't just smart, it's becoming essential for survival.In this episode, I reveal:The three pieces of indisputable proof that AI Search Optimisation operates by completely different rules than traditional SEO (including why 40% of sites in AI Overviews don't even rank on Google's first page)Why to