Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach.After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics, broken targeting, outdated channel mix, risk aversion, and ignoring AI search.The businesses fixing these issues aren't those with the biggest budgets — they're those making strategic adjustments that compound into transformative results.In this episode, Charlie and Dale reveal:The hidden disconnect between marketing metrics and revenue (including why tracking share of voice whilst the board wants ARR creates dangerous blind spots)How Finisterre's attempt to "go broader" nearly killed their growth — and why narrowing your focus expands your potentialWhy spreading budget across every channel is like "betting £1 on every horse"