Happy Hour Podcast With Dee And Shannon

In this episode of The Retreat Leaders Podcast, Shannon sits down with Brent McCann, founder of the True North Retreat, to talk about the rising tide of men’s retreats—and what it takes to make them successful and sustainable. Brent shares how he transitioned from corporate HR into the retreat space, the lessons learned from his first Sedona retreat (including the power of trusting the process), and how he’s now crafting a profitable, aligned retreat business. They dive into: Why men book differently than women—and how to speak directly to them Pricing strategies that work (and how Brent raised his profit margin from 1% to 30%) How to design high-impact experiences that create transformation and build community What it looks like to scale retreats with intention, alignment, and purpose Brent's upcoming True North Men's Retreat in Austin (Oct 23–26) is designed for men at a crossroads—ready to step out of the noise, zip-line into clarity, and walk away reconnected to purpose.    Connect with Brent: https://t