Make It Happen Mondays - B2b Sales Talk With John Barrows

Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just inspiring—it’s a masterclass in resilience, grit, and self-belief.Today, Lori is the founder of Score More Sales, a sales strategy and training company that starts with data—not guesswork—to help companies build truly effective sales teams. She’s also the host of the Conversations with Women in Sales podcast and one of the most impactful advocates for women in the profession.In this conversation, John and Lori discuss:What it takes to bet on yourself when the odds are stacked against youWhy sales fundamentals still matter more than everThe real role of data in driving sales performanceHow far we’ve come