Bottled In China

While baijiu is celebrated as China's national spirit and wine is steadily gaining popularity, yellow wine—known locally as Huangjiu—constitutes less than 2% of the country's total alcoholic beverage market. Nevertheless, it holds a distinctive place in Chinese drinking culture.With a history spanning over 2,500 years, Huangjiu is among the world's oldest alcoholic drinks, yet it remains relatively obscure outside of China. Today, Simon Zhou, founder of Ruby Red Fine Wine, is here to share the story of Huangjiu. Recognized as one of Forbes China’s most admired figures in the food and beverage sector, Simon started with a two-person operation, which has since expanded to a team of over 160 by 2024. Ruby Red Wine Group now operates multiple offices both in China and internationally, representing more than 300 global brands, from fine wines to premium sake. Its clientele includes leading hospitality venues, specialty distributors, and passionate wine collectors.In 2022, Simon launched Vintry France, a négociant