Adexchanger
ROAS? Nah. The Home Depot’s All About ROMO
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:44:58
- More information
Informações:
Synopsis
Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.
