Service Design Show

Designing for Impact, Not Just for Humans / Ben Rennie / Ep. #235

Informações:

Synopsis

All you want to do is run away…Okay, so you’re standing in a boardroom overlooking a beautiful vineyard, leading a workshop for a major client, and the only thing that's going through your mind is: How do I get out of there?This was a real moment for this episode's guest, Ben Rennie. And it's a feeling that I think many of us can relate to, even if the setting is different (vineyards sound good though).We’ve all heard stories of people who achieve incredible success. The entrepreneur, the athlete, the professional, only to end up feeling empty and miserable. They had their eye on "the prize," did everything to get it, but upon achieving their goal, they end up more unhappy than before.Well, this story is about what happens next.Ben co-founded a design agency that, by all external measures, was a huge success. He was working for leading brands and riding the wave. But one day, during that exact workshop overlooking the vineyard, he had enough. He quit his own agency. That single decision