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I suspect that people who are outraged 'haven't been' to a Cracker Barrel in years, says Co-Founding partner at Elasticity, Aaron Perlut to Megan Lynch. 'Humanizing a brand is becoming more important than ever,' says Perlut, about AI rebranding. He points out that the CEO of Cracker Barrel came from other restaurants that have rebranded, including Starbucks and Taco Bell. (Photo by Joe Raedle/Getty Images)