Taste Radio

How do you turn seawater into a cult food brand? Ben Jacobsen did just that – and changed the way America thinks about salt. In this episode, we sit down with Ben, the founder of Jacobsen Salt Co., whose journey began with a single, revelatory bite of tinned fish topped with a few flakes of sea salt. That moment sparked a passion that led him to the windswept Oregon coast, where he began hand-harvesting salt, and ultimately to building one of the most iconic artisanal food brands in the country. Ben shares how he bootstrapped the business from scratch, earned the trust of renowned chefs, and turned Jacobsen Salt into a symbol of quality, craft and flavor. He speaks candidly about the entrepreneurial rollercoaster – the risks, the resilience, the moments of doubt – and the deep creative drive that continues to fuel his work. Show notes: 0:25: Interview: Ben Jacobsen, Founder, Jacobsen Salt Co. – The conversation begins with Ben’s recent culinary experiences in NYC and his growing appreciation for restaurants s