The Tara Show

The Cracker Barrel Crisis: A Tale of Wokeness, White Men, and a $100 Million Mistake

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Synopsis

Cracker Barrel's stock has plummeted, resulting in a near-$100 million loss in value after a new logo was released. The hosts attribute this catastrophic failure to the company's "woke" CEO, who they believe caved to pressure from a 2020 campaign led by a "far-left activist" to cancel the brand for its "racist" feel. They argue that the company's decision to remove the white man from its logo is a symbolic and literal attack on "white men" and traditional American culture. The hosts suggest this move is an example of a broader societal trend where white men are portrayed as "stupid" in media and advertising. The episode explores the backlash from customers and the hosts' belief that this is another sign that the "cancellation" trend is no longer working.