Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

From a pop-up shop to a team of over 20, Candy Kittens is the top in brand building and entrepreneurial persistence. In this bite-sized episode, I talk with Jamie Laing and Ed Williams about the first hires, building a team organically, and how they launched a sweet brand with zero background in food or drink.You’ll hear how they leveraged social media and created a nationwide “sweet team” of micro-ambassadors before even having a finished product. We also talk about the importance of staying true to your brand, resisting shortcuts, and building something that lasts.If you’re thinking about starting a product business, growing a consumer brand, or figuring out your first move as a founder, this one’s for you.Key TakeawaysBuild your team around what the business needs, not just good intentionsGrassroots ambassadors can outperform influencers when done rightSocial proof isn’t just about follower count, it’s about the right people18 months of product development was worth it to maintain brand integrityPersistenc