Exposure Ninja Digital Marketing Podcast | Seo, Ecommerce, Digital Pr, Ppc, Web Design And Cro

The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming.At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like ChatGPT, Gemini, and Perplexity.While Google processes 8.5 billion searches daily, ChatGPT has reached 2.5 billion users in under three years, fundamentally changing how high-value customers research and purchase products.For businesses targeting decision-makers with spending power, mastering AI Search Optimisation isn't just smart — it's becoming essential.In this episode, Dale and Charlie reveal:Why only 2% of 300 top SEO experts are taking action on AI search (and the three psychological barriers holding everyone else back)The surprising data showing how AI Overviews displaced Featured Snippets in just six months — and why the same pattern will repeat