Brown Ambition

BA Fam, this week’s BAQA is personal, I brought in my friend and financial powerhouse, Sharon Epperson, CNBC’s Senior Personal Finance Correspondent, to unpack a buzzy headline that had my eyebrow raised: the president’s executive order that could open the door for private equity (and other alternative investments) in your 401k. We break down what this actually means, why you probably won’t be adding a private equity fund to your plan tomorrow, and why you need to know exactly what’s in your portfolio before chasing shiny new investment options. Sharon drops gems on: The $12.2 trillion “nest egg” private firms have their eyes on — and what’s at stake. How to “stay on your mat” financially and focus on your own goals before getting distracted by market hype. The real risks of alternative investments: higher fees, less transparency, and lower liquidity. Why even she had an “oops” moment with her own 401k rollover (and how to a