Screw It, Just Do It | Alex Chisnall Chats With Ray Kelvin, Richard Reed, Steven Bartlett & Others Every Week. Alex Chisnall:

How do you go from a £500 startup to a £200 million brand?On this week’s Screw It Just DO It, I speak to Juliet Barratt, co-founder of Grenade. If you've ever picked up a Carb Killa bar, you’ve seen the impact of brand, timing, and relentlessness in action. Juliet and her husband launched Grenade during a recession, built it into a market leader, and sold it to Mondelez for a nine-figure sum.But this isn’t just another glossy success story.Juliet opens up about the toll of selling your business, what she’d do differently, and why founders need to be laser-focused on product, branding, and fit. She also shares hard-earned lessons about scaling with your partner, the value of mentorship, and what the real road to a global brand looks like. Whether you're building a business, preparing for a raise, or staring down an exit, this is the unfiltered version most founders never hear.Key TakeawaysBrand is everything. Distinctive packaging and positioning were critical to Grenade standing out in a saturated mar