Happy Hour Podcast With Dee And Shannon

Introduction: In this enlightening episode, we delve into the crucial intersection of branding and business development with Howard A. Lim, an esteemed Business and Brand Architect™. With over three decades of experience shaping world-class Authentic Brands® for a roster including Apple, Disney, and HP, Mr. Lim shares his expert insights on how effective branding is much more than just aesthetic appeal—it's about crafting a cohesive identity that resonates deeply with customers and drives business growth. Key Discussion Points: Integrating Branding and Business Development: Howard discusses the common misconception that branding and business development operate in silos. He emphasizes that branding is integral to every facet of business development, not an afterthought or merely a marketing tool. He shares strategies for aligning branding efforts with business objectives to ensure they work hand-in-hand towards sustainable growth. Beyond Canva: Deepening Branding Efforts: While tools like Canva are gre