Happy Hour Podcast With Dee And Shannon

In this episode, host Shannon Jamail engages in a casual conversation with Laura Zavelson about the challenges retreat leaders, particularly women, face when pricing their retreats. They discuss the importance of setting prices that reflect the true value of the retreat, overcoming emotional barriers to pricing, and managing business finances effectively. Here are the key points: Introduction & Focus Shannon introduces Laura Zavelson, highlighting the main theme of the podcast: the struggle many retreat leaders have with underpricing their offerings, especially women. The discussion focuses on how pricing should cover expenses, pay the leader fairly, and reflect the value of the retreat. Pricing & Value for Retreat Leaders The conversation explores how retreat leaders can ensure their prices not only cover costs but also result in sustainable income. Laura addresses the emotional challenges many women face when setting prices and emphasizes the importance of revenue goals based on the desired number o