Happy Hour Podcast With Dee And Shannon

EP 203 Crafting Stories That Sell: A Deep Dive with Mellissa Tong

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Synopsis

Overview: In a captivating session of the Retreat Leaders podcast, host Shannon Jamail engages with Mellissa Tong, the storytelling maestro and visionary behind Duck Punk Productions. Mellissa shares her expert insights on the transformative power of storytelling in business and its critical role in connecting with audiences to drive sales. Mellissa's Journey and Duck Punk Productions: Mellissa Tong, renowned for her storytelling prowess, introduces listeners to Duck Punk Productions, a company that tailors its services to a diverse client base including big corporations, mid-sized companies, and entrepreneurs. The company's offerings span from creating impactful TV commercials and branded content to providing fractional CMO services and storytelling training. The Art of Storytelling in Business: Mellissa discusses the essential nature of storytelling in today’s business landscape, especially for retreat leaders. She breaks down the four crucial stages of the sales cycle—connection, reaction, transformation,