Happy Hour Podcast With Dee And Shannon

In this episode of The Retreat Leaders Podcast, Shannon Jamail is joined by Alessia Tenebruso—founder of One Girl Travel, retreat content creator, and social media strategist—for a juicy convo on how to create social media that actually converts. Alessia shares the importance of having a dedicated content creator or social correspondent at your retreats to capture authentic, behind-the-scenes moments that build trust and spark FOMO (the good kind). They dive into how retreat leaders can stay visible and aligned online without burning out, plus tips on using platforms like Instagram, Facebook, and TikTok strategically. Whether you're documenting a retreat or planning your next one, this episode is your blueprint for scroll-stopping, story-driven content that fills spots and builds your brand.