I Could Never Do That

Here is Part 2 of my interviews from The Running Event!  The Running Event made its way back to Austin this past year and this local gal couldn’t have been happier! As their website indicates, The Running Event consists of more than 250 brands including some of the biggest fitness companies on the planet as well as innovative newcomers. It is, as they say, a great opportunity to see new product before any other channel of distribution and meet with key executives at the best suppliers to the run specialty channel. It’s also the chance for the fitness-oriented companies to discuss industry trends and strategize with each other through changing times and shifting buying habits. For a fitness enthusiast, podcast and writer like me, it’s the chance to go behind the curtains, catch a glimpse and sample what’s to come. I also see it as an opportunity to highlight companies, old and new, who are working diligently to improve our well-being, safety, comfort, recovery and fitness potential. In talking to business owne