I Could Never Do That

If you think you could never come up with a different concept for running shoes, well then let me introduce you to the minds behind the latest shoe on the walls of local retailers, Vimazi Shoes. Vimazi is the first-ever pace-tuned shoe, designed for energy, or as they say on their website, “Goldilocks cushioning and an ultra-efficient push-off.”   Founders, Scott Tucker and John Zilly, join me today to share their inspiration and research behind this innovative new shoe design. I mean, what does it mean to be “pace tuned,” right?? Of course, I asked that question (and no I won’t be running a 4-minute mile anytime soon just by wearing these shoes).   But more than the science and engineering, I loved talking with them about their extensive backgrounds, their passion for running and writing, and their friendship that has lasted for decades. They also talk about the challenges of launching a new running shoe brand during the pandemic in a crowded space. These are my people. The people who, in spite of all of the