I Could Never Do That

Robert Cheeke has been a pillar in the plant-based community for over 30 years as an award-winning bodybuilder, outspoken vegan advocate, and New York Times Best-Selling author of The Plant-Based Athlete.  It’s his new book, however, that inspired me to reach out and have him on the “I Could Never Do That” podcast. So many want to become more impactful in everything we do (especially for causes that are important to us), but often don’t know where to begin. We get stuck in the, “I could nevers” because we see the big donors, the celebrity endorsements, or the big social media campaigns and think, "That's just not me." Well, The Impactful Vegan: How You Can Save More Lives and Make the Biggest Difference for Animals and the Planet is a blueprint for how you (and me and all of us) can use your time, energy, skills, talents, and resources to make the greatest impact on the lives of animals and the planet. Yes, this book is about becoming a more impactful vegan, but the pages and the examples translate into ANYT