Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 3 of HubShots! Recorded: Tuesday 20 October 2015 In this episode we cover: Shot 1: Inbound thought of the week Discussion: content quality versus quantity Further reading: aim > consistent quality: http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/ Marcus: the goal is ‘to get better’: http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/ avoid content for the sake of content: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx Remember: the right content to the right person in the right place at the right time Shot 2: Tip of the week Tracking utm parameters in HubSpot: http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/ Shot 3: Tool of the week Canva: https://www.canva.com/ Shot 4: Idea of the week Inbound.org Persona self-selection: http://blog.inbound.org/persona-self-selection Shot 5: Opinion of the week WordPress versus HubSpot Website (previous