Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 5 of HubShots! Recorded: Tuesday 02 November 2015 Welcome to the Melbourne Cup episode :-) Email subject emojis Note: Emojis versus Emoticons (I got the terms confused in the recording!) In this episode we cover: Shot 1: Inbound Thought of the Week Curating information Action item: Aim to provide value (even if the content isn’t written by you) Shot 2: HubSpot Feature of the Week New Ads Add-on: There’s good and bad Only supports LinkedIn at the moment :-( Only has a single $value tracking option for conversions Can’t set the customer conversion rate to less than 1% Campaign listings only seem to show CPC no CPM details No Click Demographics options Got an error: “We couldn’t show the ROI of any campaigns. You have campaigns but they don’t match the currency of your ROI calculation.” Summary: this is a very early version definitely a MVP or V1. Action item: avoid the Ads Add-on for now unless you have really simple needs However, it is an insight into where HubSpot is going. Imagine on