Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 7 of HubShots! Recorded: Tuesday 17 November 2015 Full show notes are here: http://hubshots.com/episode-7/ In this episode we cover: Welcome Only 12 days to Cyber Monday - thanks to the HubSpot countdown timer: http://www.hubspot.com/holiday Craig loved Spectre, but couldn’t think of a way to relate it to inbound marketing :-) So we avoided the contrived ‘What The Hunger Games Taught Me About Personal Branding’ clickbait style posts... Shot 1: Inbound Thought of the Week focusing on results instead of activity Management often focuses on activity instead of results: http://www.itsma.com/findings-from-the-2013-joint-forrester-itsma-and-visionedge-marketing-survey/ "Just nine percent of CEOs and six percent of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations—when instead they should show how marketing